Lawsuits Illustrate New Legal Risks from Marketing by Text Message

June 13, 2019
Realogy Corp. and two brokerages in Florida are defending themselves against potentially costly allegations that, in the course of marketing homes, their agents sent text messages in a manner that broke federal law. The Telephone Consumer Protection Act (TCPA) prohibits sending text messages using auto dialers without first getting consumer consent and giving the consumer…To read more — login/sign up

 

Identifying the Traits of Top Agents

May 30, 2019
For brokers hiring salespeople, figuring out who’s going to be a productive agent is a constant challenge. Hiring is a blend of art and science that vexes even the savviest recruiters. Jess Biller, president of Paramount Consulting Group, has gained industry-wide attention recently for an intriguing bit of research that he conducted into the personalities…To read more — login/sign up

 

Millennials Become More Active Buyers

May 16, 2019
Home purchases by millennials ticked up in 2018, but tight inventories and rising prices put the brakes on their buying activity. According to NAR’s Home Buyer and Seller Generational Trends 2018 study, 36 percent of all home purchases in 2018 were by millennials, up from 34 percent in 2017. Other notable generational trends from the report include:…To read more — login/sign up