Do Open Houses Sell Homes?

July 12, 2019
The conventional wisdom in real estate holds that an open house is a nearly useless marketing tool, at least when it comes to moving the property that’s being shown. But a new report from Redfin might poke holes in that long-held assumption, or at least add some regional nuance. The Seattle-based brokerage analyzed nationwide transactions…To read more — login/sign up

 

Lawsuits Illustrate New Legal Risks from Marketing by Text Message

June 13, 2019
Realogy Corp. and two brokerages in Florida are defending themselves against potentially costly allegations that, in the course of marketing homes, their agents sent text messages in a manner that broke federal law. The Telephone Consumer Protection Act (TCPA) prohibits sending text messages using auto dialers without first getting consumer consent and giving the consumer…To read more — login/sign up

 

Identifying the Traits of Top Agents

May 30, 2019
For brokers hiring salespeople, figuring out who’s going to be a productive agent is a constant challenge. Hiring is a blend of art and science that vexes even the savviest recruiters. Jess Biller, president of Paramount Consulting Group, has gained industry-wide attention recently for an intriguing bit of research that he conducted into the personalities…To read more — login/sign up