Ed Krafchow, Better Homes and Gardens Mason-McDuffie Real Estate
We started this thing called USC, which I don’t appreciate because I’m a UCLA graduate, but it’s the University of Social Commerce. We put 20 of our top-producing agents into this program, and we try to make them more productive in new ways. The market isn’t just coming back, it’s changing, and business is coming from new sources. There’s a difference between being involved in social media and being involved in social commerce.