Real Estate Industry Turns to Predictive Analytics to Refine Marketing Efforts

June 20, 2014

Since August, Steve Kunkel has been using predictive analytics to decide which homeowners to call, and as of late April, he had closed five deals as a result of his efforts. “We’re very pleased,” says Kunkel, part of a husband-and- wife team at Keller Williams in Atlanta. In early examples of this new breed of…To read more — login/sign up

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