Since August, Steve Kunkel has been using predictive analytics to decide which homeowners to call, and as of late April, he had closed five deals as a result of his efforts. “We’re very pleased,” says Kunkel, part of a husband-and- wife team at Keller Williams in Atlanta. In early examples of this new breed of…To read more — login/sign up
Real Estate Industry Turns to Predictive Analytics to Refine Marketing Efforts
June 20, 2014
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