Broker-to-Broker Recommended Reading — The Power of Moments by Chip Heath and Dan Heath. Click here to read part one.
Amid pressure on commissions, here’s how to defend yours — Michael Lee, author of 111 Ways To Justify Your Commission, says that two-thirds of agents cut their commissions simply because clients ask. To justify commissions, Lee recommends preparing a catalog of the typical actions, research steps, procedures, and processes involved in any transaction. See a list from the Orlando Regional Realtor Association that can help you compile one of your own.
Feds broaden scrutiny of all-cash deals — The U.S. Treasury Department’s Financial Crimes Enforcement Network in November said it would dramatically expand its use of geographic targeting orders to track all-cash purchases of homes. See the Geographic Targeting Order.
Home buyers embrace Internet but also value agents, study finds — Fully 99 percent of millennial homebuyers use the Internet to research properties, according to the National Association of Realtors’ Real Estate in a Digital Age 2018 Report, which shows consumers embracing both high-tech and high-touch models of searching for properties.
“Agrihood” trend takes root — Real estate developers are marketing “agrihoods,” developments that include community farms. See ULI’s report on agrihoods.