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Are Brokers an Endangered Species?

February 13, 2020
In Toledo, OH, a brokerage that had operated independently for four decades announced in December that it was joining a much larger regional company. In Pensacola, FL, a RE/MAX affiliate that had muscled through the Great Recession said it, too, was merging with a bigger brokerage. In Southern California, a 550-agent brokerage that had been…To read more — login/sign up

 

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Cyber Crime Continues, Education is Needed

January 30, 2020
Brokers around the country tell horror stories about buyers losing hefty deposits to hackers posing as real estate agents, mortgage lenders, or escrow company representatives. Some 11,300 people were victims of wire fraud in the real estate and rental sector in 2018, representing a 17 percent increase compared to 2017, according to FBI data. Losses…To read more — login/sign up

 

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Pocket Listings to Go Away in 2020

January 16, 2020
Realtors and consumer advocates long have argued that there’s no place in the industry for pocket listings, those properties that are for sale but don’t appear in the multiple listing service. In November, the National Association of Realtors moved definitively to end pocket listings. NAR’s board of directors voted 729-70 to forbid the contentious marketing…To read more — login/sign up

 

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February 2020

Your agents should be marketing with video — here’s how to do it — Antoine Dupont, head of Katapult Marketing, points to a recent study that finds Internet users engage with online video 18 times as much as with content that includes only text and photos. Watch Dupont and Marki Lemons-Ryhal discuss video marketing below. ...

Idaho moves to head of pack in home-price appreciation — See an interactive map of state-by-state trends. ...

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The Year in Brokerage Management

December 26, 2019
Every other week you receive the summary of an article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment, to new business models, to avoiding lawsuits. To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative…To read more — login/sign up

 

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Part 4: Broker Offers Guidance to iBuyer

December 19, 2019
Real Estate Broker’s Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the fast-changing industry. In Houston, Charlotte, and other Sun Belt markets, major brokers are teaming with Zavvie, a company that promises to keep agents involved in the process by managing offers from multiple iBuyers. Better Homes…To read more — login/sign up

 

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January 2020

How to thwart cyber criminals? Start with client education — Some 11,300 people were victims of wire fraud in the real estate and rental sector in 2018, representing a 17 percent increase compared to 2017, according to FBI data. For information on curbing the risk of cyber crime, see NAR’s Cybersecurity Checklist.  ...

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Part 3: Broker Launches iBuyer Platform

December 5, 2019
December 5, 2019 — Real Estate Broker’s Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the fast-changing industry. In Tampa Bay, FL, Kenny Hayslett of RE/MAX Action First created an iBuying program. Offerpad, Opendoor, and Zillow Offers are buying homes in the Tampa market. So far, the…To read more — login/sign up

 

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Part 2: Broker Ditches Realtor.com

November 21, 2019
Real Estate Broker's Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the fast-changing industry. In Tinton Falls, NJ, RE/MAX Select has given up Realtor.com leads. For years, RE/MAX Select was one of the most active buyers of leads from Realtor.com However, President Rob Lyszczarz says the 17-year…To read more — login/sign up

 

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