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March 2013

Century 21’s Super Bowl ads get tepid reviews, but attention is the point  — The March issue of Real Estate Broker’s Insider focused on C21s goals for its super bowl ads. See the ads below. ...

German brokerage brings European style to U.S. offices  — Brick and mortar offices are essential for Engel & Volkers. The sleek design and “welcoming vibe” make them real stand outs....

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February 2013

Honesty and caring are key to sales success, brokers say  — Before they racked up $1 billion in home sales in 10 years, Joseph and JoAnn Callaway were broke and inexperienced agents who didn’t seem destined for success in real estate. Then the couple stumbled upon their philosophy of “Clients First,” and they saw their fortunes turn. The couple, retell the story in their new book, Clients First: The Two-Word Miracle. The February issue of Real Estate Broker’s Insider provides highlights of their most important lessons. You’ll find additional insights in this sample chapter....

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January 2013

FSBO sales remain low, even with stronger market, NAR study finds  — The 2012 National Association of Realtors Profile of Home Buyers and Sellers has been released. For additional highlights, not covered in Real Estate Broker’s Insider, you may download the summary report....

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