Honesty and caring are key to sales success, brokers say
— Before they racked up $1 billion in home sales in 10 years, Joseph and JoAnn Callaway were broke and inexperienced agents who didn’t seem destined for success in real estate.
Then the couple stumbled upon their philosophy of “Clients First,” and they saw their fortunes turn. The couple, retell the story in their new book, Clients First: The Two-Word Miracle. The February issue of Real Estate Broker’s Insider provides highlights of their most important lessons. You’ll find additional insights in this sample chapter....
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