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Broker to Broker • Brokers Best • Web Extras

June 2013

Broker gives agents higher splits for getting tattoo of company logo  — At Rapid Realty in New York City, 38 agents have gotten tattoos of the company’s green-and-black logo. We are reminded of other gimmicks covered in Real Estate Broker’s Insider. Such as: • A broker donning a hula skirt on a busy corner, and • A $449,000 home listed for $1. ...

Near-death experience reminds RE/MAX founder of some fundamental lessons  — The real estate crash proved wrenching, but it was nothing compared to Dave Liniger’s near-death experience in 2012. Read an excerpt from his new book, My Next Step: An Extraordinary Journey of Healing and Hope. ...

Broker pays $45,000 in disability-discrimination case  — In a reminder of the high cost of housing discrimination settlements, Coldwell Banker Residential Brokerage agreed to pay $45,000 after an agent passed along a seller’s demand that his property not be sold as a group home for disabled people. Free HUD posters can keep discrimination issues top of mind for agents....

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May 2013

To boost chances of recruiting success, create transition plan  — As you ramp up recruiting for an improving market, don’t forget the importance of a formal “transition plan” to help smooth the new recruit’s move, says real estate coach Carla Cross in the May issue of Real Estate Broker’s Insider. Cross shares a copy of her transition checklist with readers....

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April 2013

Cold calling is frustrating work, but it pays off for some agents  — Dale Lampertz shares details of a recent Baylor University study including the cold-calling script used by agents. ...

Broker’s Twitter-like app lets agents market properties to each other  — The April issue of Real Estate Broker’s Insider discusses a new app developed by @properties cofounder Thaddeus Wong. Wong was also featured in a Broker-to-Broker profile. ...

Atlanta broker targets veterans  — We covered the program at Better Homes and Gardens Real Estate Metro Brokers in the April issue and the program at RE/MAX Real Estate Concepts in September. Read the September article Looking for disciplined, driven agents? Try hiring former soldiers. ...

London is world’s richest luxury market  — Read the report Luxury Defined: An Insight into the Luxury Residential Property Market....

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March 2013

Century 21’s Super Bowl ads get tepid reviews, but attention is the point  — The March issue of Real Estate Broker’s Insider focused on C21s goals for its super bowl ads. See the ads below. ...

German brokerage brings European style to U.S. offices  — Brick and mortar offices are essential for Engel & Volkers. The sleek design and “welcoming vibe” make them real stand outs....

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February 2013

Honesty and caring are key to sales success, brokers say  — Before they racked up $1 billion in home sales in 10 years, Joseph and JoAnn Callaway were broke and inexperienced agents who didn’t seem destined for success in real estate. Then the couple stumbled upon their philosophy of “Clients First,” and they saw their fortunes turn. The couple, retell the story in their new book, Clients First: The Two-Word Miracle. The February issue of Real Estate Broker’s Insider provides highlights of their most important lessons. You’ll find additional insights in this sample chapter....

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January 2013

FSBO sales remain low, even with stronger market, NAR study finds  — The 2012 National Association of Realtors Profile of Home Buyers and Sellers has been released. For additional highlights, not covered in Real Estate Broker’s Insider, you may download the summary report....

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