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June 2014

Real estate industry turns to predictive analytics to refine marketing efforts — Jay Macklin, part of a husband-and-wife team at RE/MAX Platinum Living in Scottsdale, AZ, has been using SmartZip Analytics to decide which homeowners to call. In the first year, he closed six deals as a result. Here is the letter and postcard that he sends to prospects....

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May 2014

Gen Y upbeat about housing market  — They face high unemployment rates and daunting student debt, but young home buyers remain optimistic about the housing market, the National Association of Realtors says. Read the report, Home Buyer and Seller Generational Trends....

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April 2014

To build video presence, forget your embarrassment and just do it  — Two or three times a week, Jessica Edwards posts a video of herself discussing the real estate market in Wilmington, NC. See some of Edwards quick-and-easy videos below. ...

“Cloud-based” brokerage goes public, sells shares to agents  — Virtual brokers have been popping up nationwide, but broker Glenn Sanford serves up a new twist on the low-overhead model. See Sanford discuss his cloudbased brokerage model in this video. ...

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March 2014

Syndicator bashing continues as brokers in Tennessee, Texas ditch Zillow, Trulia  — Crye-Leike Real Estate Services cofounder Harold Crye could hardly be madder at Zillow and Trulia. He’s yanking listings from the aggregation sites and publicly accusing the companies of extortion. Crye is not the first to leave the syndicators. Learn about Edina Realty’s decision to leave Zillow, Trulia, and Realtor.com in this archive article. ...

Home flipping makes a comeback  — In a trend that promises more transactions for deal-hungry agents, home flipping increased sharply in 2013. See RealtyTrac charts illustrating flipping trends....

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