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January 2014

As pocket listings reach "epidemic" levels, experts worry about legal, ethical pitfalls  — In some parts of California, more than a quarter of homes go up for sale without being marketed in the multiple listing service. The surge in so-called pocket listings has created no shortage of consternation in the real estate establishment. Critics of off-MLS deals worry that agents are placing their own commissions ahead of the goal of getting the best price for sellers — and perhaps putting the entire industry at risk. View Elizabeth Miller-Bougdanos’ presentation to the California Association of Realtors....

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December 2013

Broker uses lead-tracking software to track conversions  — After tracking the performance of his agents, Broker Larry Dean has set up an “ideal” lead follow-up schedule. The five steps appear in the December issue of Real Estate Broker’s Insider. See a brief demo of the Pipeline ROI software below. ...

With inventories still low, agents forced to get creative to find listings  — Read this archive article on how one broker is succeeding with off-market transactions. ...

Flat-fee broker wins clients with $1,700 listing fee  — Agents get leads through the company’s social media and internet advertising programs. Click to hear Trelora’s radio commercial. ...

Flood insurance rate hikes roil resale market  — New rules for flood insurance have caused price spikes for homeowners and scotched sales for Realtors. One reason for a price increase is lack of an elevation certificate. Click here for FEMA guidelines on elevation certificates....

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November 2013

In unusual offering, broker renovates houses, then lists them  — Renovation Realty of La Mesa, CA, has taken the popular practice of staging homes a step farther. It performs full-fledged upgrades, such as replacing bathrooms, upgrading kitchens, and replacing carpet. See how Renovation Realty advertises its unique service in this television commercial. ...

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October 2013

At Realtor associations, CEO pay falls slightly, but revenue drops more  — This year, the nation’s nonprofit Realtor associations put the lid on ever-rising pay for top executives. See Real Estate Broker’s Insider’s exclusive analysis of revenue and compensation for 25 large Realtor associations. ...

Online listing sites key to one broker’s success, local TV ads drives another’s  — For McGeough & Lamacchia Realty in Waltham, MA, local television ads have proven a lucrative source of leads. The company bombards the local airwaves with ads, spending a sum Anthony Lamacchia describes as “in the high hundreds of thousands a year.” Meanwhile, Ben Croushore, owner of Prudential Preferred Realty in Pittsburgh, is paying for featured listings on Zillow, Trulia, Realtor.com, and Homes.com. Some brokers disagree with this strategy. See why in this article from the March 2012 issue of Real Estate Broker’s Insider....

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September 2013

Six ways to make your listing presentations stand out  — Call it the plague of PowerPoint. For years, the real estate industry has assaulted the public with listing presentations that are boring, banal, or just plain bad. The September issue of Real Estate Broker’s Insider provides five tips for improving listing presentations. Here are additional ideas, which focus on the visual presentation....

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August 2013

How to land FSBOs? Use systems to stay in touch  — With prices rising and marketing times falling, homeowners again have been emboldened to try to sell without hiring a Realtor. The August issue of Real Estate Broker’s Insider shares secrets for success. Here are more ideas from John Maloof author of Real Estate Agent’s Guide to FSBOs....

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