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September 2013

Six ways to make your listing presentations stand out  — Call it the plague of PowerPoint. For years, the real estate industry has assaulted the public with listing presentations that are boring, banal, or just plain bad. The September issue of Real Estate Broker’s Insider provides five tips for improving listing presentations. Here are additional ideas, which focus on the visual presentation....

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August 2013

How to land FSBOs? Use systems to stay in touch  — With prices rising and marketing times falling, homeowners again have been emboldened to try to sell without hiring a Realtor. The August issue of Real Estate Broker’s Insider shares secrets for success. Here are more ideas from John Maloof author of Real Estate Agent’s Guide to FSBOs....

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July 2013

MLS executive says consolidation would help consumers, agents  — While a nationwide MLS remains farfetched, the real estate industry would be wise to consolidate MLSs in a way that would make data more readily available to consumers, says Cameron Paine, chief executive officer of Connecticut Multiple Listing Service. Read his full report, The Future of the MLS....

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June 2013

Broker gives agents higher splits for getting tattoo of company logo  — At Rapid Realty in New York City, 38 agents have gotten tattoos of the company’s green-and-black logo. We are reminded of other gimmicks covered in Real Estate Broker’s Insider. Such as: • A broker donning a hula skirt on a busy corner, and • A $449,000 home listed for $1. ...

Near-death experience reminds RE/MAX founder of some fundamental lessons  — The real estate crash proved wrenching, but it was nothing compared to Dave Liniger’s near-death experience in 2012. Read an excerpt from his new book, My Next Step: An Extraordinary Journey of Healing and Hope. ...

Broker pays $45,000 in disability-discrimination case  — In a reminder of the high cost of housing discrimination settlements, Coldwell Banker Residential Brokerage agreed to pay $45,000 after an agent passed along a seller’s demand that his property not be sold as a group home for disabled people. Free HUD posters can keep discrimination issues top of mind for agents....

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May 2013

To boost chances of recruiting success, create transition plan  — As you ramp up recruiting for an improving market, don’t forget the importance of a formal “transition plan” to help smooth the new recruit’s move, says real estate coach Carla Cross in the May issue of Real Estate Broker’s Insider. Cross shares a copy of her transition checklist with readers....

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April 2013

Cold calling is frustrating work, but it pays off for some agents  — Dale Lampertz shares details of a recent Baylor University study including the cold-calling script used by agents. ...

Broker’s Twitter-like app lets agents market properties to each other  — The April issue of Real Estate Broker’s Insider discusses a new app developed by @properties cofounder Thaddeus Wong. Wong was also featured in a Broker-to-Broker profile. ...

Atlanta broker targets veterans  — We covered the program at Better Homes and Gardens Real Estate Metro Brokers in the April issue and the program at RE/MAX Real Estate Concepts in September. Read the September article Looking for disciplined, driven agents? Try hiring former soldiers. ...

London is world’s richest luxury market  — Read the report Luxury Defined: An Insight into the Luxury Residential Property Market....

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