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Homeowners Stay in Their Houses Longer, Chilling Housing Market: DIY Inventory Can Help

February 1, 2018
Before the housing crash of 2008, Americans were a mobile bunch, bordering on rootless. Realtors could count on homeowners to sell every five to seven years, a quick holding period that created both plentiful inventories and regular transactions. Since the Great Recession, however, Americans have planted increasingly deep roots. The typical American who sold a…To read more — login/sign up

 

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January 2018

Family of slain Realtor sues broker for negligence, wrongful death  — Three years after Arkansas agent Beverly Carter was murdered while showing a home, her family sued her brokerage, claiming the company bears part of the blame. See a copy of the Carter family’s lawsuit. ...

Off-market listings soar in some markets  — Most homes for sale are posted on multiple listing services, but a few metro areas are seeing high numbers of pocket listings. Read an archive article that gives a brief background on pocket listings. ...

Broker-to-Broker Recommended Reading  — The Go-Giver by Bob Burg and John David Mann. Click here to read chapters one and two....

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Looking Ahead to 2018: Brokerage Industry Strong, But Challenges Remain

January 18, 2018
While doomsayers once expected real estate agents to go the way of travel agents and full-commission stock brokers, the business of real estate brokerage has remained surprisingly unscathed. Still, challenges remain in 2018 and experienced broker/owners warn against complacency. In an interview with Real Estate Broker’s Insider, Lennox Scott, head of John L. Scott Real Estate…To read more — login/sign up

 

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The Year in Brokerage Management

January 5, 2018
Every other week we post a brief article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment to new business models to avoiding lawsuits. To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative broker/owners in…To read more — login/sign up

 

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Improving Company Culture

December 14, 2017
The business of selling mansions in Beverly Hills doesn’t always draw the kindest, gentlest souls. But that doesn’t mean Mauricio Umansky wants jerks, energy vampires, or backstabbers working at his company. Umansky, chief executive officer and founder of the 212-agent firm The Agency, imposes a strict "no assholes" policy at his firm. His pithy rule…To read more — login/sign up

 

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November 2017

So many leads, so few closings: Tips for converting online prospects  — If you’re paying for online leads but not following up on them promptly, professionally, and persuasively, you’re wasting your precious marketing budget. Watch a video showing Rachel Adams’ online lead conversion tactics. ...

Fewer than half of brokers have clearly communicated safety policies  — The National Association of Realtors has made agent safety a priority after the murder of Beverly Carter, an Arkansas agent who was killed in 2014 while showing a home to criminals posing as buyers. See the NAR’s 2017 Member Safety Report....

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Tips for Converting Online Prospects

November 16, 2017
If you’re paying for online leads but not following up on them promptly, professionally, and persuasively, you’re wasting your precious marketing budget. "You’re just taking five-dollar bills and throwing them on the ground," says Rachel Adams, an agent at Keller Williams Realty in Folsom, CA. How can you avoid squandering the money you devote to…To read more — login/sign up

 

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