Brokers Best

Brokers Best provides the same high-quality information available in Real Estate Broker’s Insider in a brief email format. You may read past issues in chronological order and search for key topics. Free sign up is required.

Part 1: Nimble Brokers Adapt, Try New Approaches

November 7, 2019
In a fast-changing industry, brokers who don’t adapt disappear. Real Estate Broker’s Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the change. They are launching their own ibuyer platforms, ditching leads, aggressively wooing teams, and more. In one example, Century 21 New Millennium wooed and landed the…To read more — login/sign up


Broker’s “Trade-In” Model Generates Thousands of Transactions

October 24, 2019
The business model being tested by Knock is often compared to the iBuying platforms of Opendoor and Offerpad. Disruptive strategy? Check. Hundreds of millions of capital on hand for buying homes? Check. A pitch to consumers who crave convenience and certainty? Check. But there are crucial distinctions between Knock and the iBuyers, says Sean Black,…To read more — login/sign up


Traditional Brokers Adapt as iBuyers Proliferate

October 10, 2019
As Opendoor, Offerpad, and Zillow Offers sweep through the Sun Belt, many traditional brokers decry the new model, calling it financially unsustainable, an affront to their experience, and a ripoff for sellers. Other brokers say that, even if those criticisms are true, iBuyers aren’t going away any time soon. In the case of Better Homes…To read more — login/sign up


Co-ownership Model Works for Independent Broker

September 19, 2019
Janene Johnson is one of eight owners of a boutique brokerage in a ski town, and she says the model has worked remarkably well. Most of the eight owners of Real Estate of Winter Park in Winter Park, CO, previously were affiliated with national firms. They formed the company with a goal of pooling resources…To read more — login/sign up


IBuyers Insist They’re Not A Threat, Agents Are Not Convinced

September 5, 2019
The new generation of iBuyers sees well-funded companies such as Opendoor, Offerpad, and Zillow Offers snapping up thousands of homes in Phoenix, Atlanta, and other markets. "We really noticed that consumer expectations were changing," says Josh Swift, senior vice president at Zillow Offers. "They want to click a button and have magic happen." The convenience…To read more — login/sign up


Startup Brokerage Markets Fee-For-Service Model

August 22, 2019
Attorney and entrepreneur Michael Talkow believes traditional listing agents charge too much for their services. His startup, Listingly, promises to list properties on the multiple listing service for a fee of just $9 a month. That price includes a for-sale sign and Realtor forms and contracts, not to mention exposure on Zillow, Trulia,, and…To read more — login/sign up


As VA Streamlines Loans, Mortgage Program Becomes More Attractive

August 8, 2019
Some agents would rather go to boot camp than work with a buyer or seller using a VA loan. But proponents of the program say loans backed by the U.S. Veterans Administration are becoming far more user-friendly for buyers, sellers, and agents. That helps explain why VA loans make up a growing share of the…To read more — login/sign up


Lawsuit Claims “Conspiracy” Keeps Commissions Artificially High

July 25, 2019
A Minnesota company has filed two lawsuits accusing the real estate industry’s biggest players of illegally conspiring to maintain high fees for buyers’ agents. The suits, filed in federal court in Chicago, name as defendants the National Association of Realtors, Realogy, HomeServices of America, RE/MAX, and Keller Williams. In recent years, much of the competition…To read more — login/sign up


Do Open Houses Sell Homes?

July 12, 2019
The conventional wisdom in real estate holds that an open house is a nearly useless marketing tool, at least when it comes to moving the property that’s being shown. But a new report from Redfin might poke holes in that long-held assumption, or at least add some regional nuance. The Seattle-based brokerage analyzed nationwide transactions…To read more — login/sign up


New Discount Brokerage Model Offers Guarantee Against Low Appraisals, Surprise Repairs

June 27, 2019
When entrepreneur Luke Johnson put his home on the market a few years ago, buyer interest was strong. Within a couple of hours, Johnson had four offers in hand, all from creditworthy buyers. Then came a nasty surprise: The appraiser valued the house at $35,000 less than the offer Johnson had accepted. The property was…To read more — login/sign up