Brokers Best

Brokers Best provides the same high-quality information available in Real Estate Broker’s Insider in a brief email format. You may read past issues in chronological order and search for key topics. Free sign up is required.

New Capital Flows into Real Estate Industry at Dizzying Pace

March 3, 2018
Venture capital, that smart money traditionally earmarked for Silicon Valley tech startups, has begun flooding into the residential real estate industry. The obvious question: What will become of all that cash? Will the disruptive upstarts raising venture capital manage to topple the industry’s established players? Or will they flame out as the hot business models…To read more — login/sign up


Brokers Expect Tax Reform to Hurt High-Cost Markets, Benefit Other Regions

February 16, 2018
Over the objections of the National Association of Realtors, Congress in late 2017 passed a tax reform package championed by President Donald Trump. Realtors in high-cost, high-tax areas such as New York, California, Maryland, and Massachusetts say they expect less demand and falling prices as a result. However, many brokers in Florida and other relatively…To read more — login/sign up


Homeowners Stay in Their Houses Longer, Chilling Housing Market: DIY Inventory Can Help

February 1, 2018
Before the housing crash of 2008, Americans were a mobile bunch, bordering on rootless. Realtors could count on homeowners to sell every five to seven years, a quick holding period that created both plentiful inventories and regular transactions. Since the Great Recession, however, Americans have planted increasingly deep roots. The typical American who sold a…To read more — login/sign up


Looking Ahead to 2018: Brokerage Industry Strong, But Challenges Remain

January 18, 2018
While doomsayers once expected real estate agents to go the way of travel agents and full-commission stock brokers, the business of real estate brokerage has remained surprisingly unscathed. Still, challenges remain in 2018 and experienced broker/owners warn against complacency. In an interview with Real Estate Broker’s Insider, Lennox Scott, head of John L. Scott Real Estate…To read more — login/sign up


The Year in Brokerage Management

January 5, 2018
Every other week we post a brief article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment to new business models to avoiding lawsuits. To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative broker/owners in…To read more — login/sign up


Improving Company Culture

December 14, 2017
The business of selling mansions in Beverly Hills doesn’t always draw the kindest, gentlest souls. But that doesn’t mean Mauricio Umansky wants jerks, energy vampires, or backstabbers working at his company. Umansky, chief executive officer and founder of the 212-agent firm The Agency, imposes a strict "no assholes" policy at his firm. His pithy rule…To read more — login/sign up


Tips for Converting Online Prospects

November 16, 2017
If you’re paying for online leads but not following up on them promptly, professionally, and persuasively, you’re wasting your precious marketing budget. "You’re just taking five-dollar bills and throwing them on the ground," says Rachel Adams, an agent at Keller Williams Realty in Folsom, CA. How can you avoid squandering the money you devote to…To read more — login/sign up


Cash Bonuses Gain Popularity

November 2, 2017
As the housing market bounces back and competition for agents intensifies, brokers increasingly are paying signing bonuses to lure agents away from rivals. Brokers from various corners of the country report that recruiting bonuses range from as little as $6,000 to as much as $100,000. Compass and Coldwell Banker often are cited as aggressive payers…To read more — login/sign up