Brokers Best

Brokers Best provides the same high-quality information available in Real Estate Broker’s Insider in a brief email format. You may read past issues in chronological order and search for key topics. Free sign up is required.

Raise Production Standards for Agents

April 4, 2019
As a sales manager at Long & Foster, Weichert Realtors, and Coldwell Banker, Dean Cottrill learned the value of imposing minimum standards on agents. Cottrill, now president of brokerage consulting at T3 Sixty, says savvy brokers aren’t afraid to set performance standards for agents. The benefits are obvious: Running a team of only productive agents…To read more — login/sign up


Don’t Overlook Down-Payment Assistance Programs

March 21, 2019
In a housing market characterized by record-high home prices, first-time buyers struggle to cobble together down payments. That’s a common complaint, but there’s a glimmer of good news: Help is available for buyers and agents who know where to look for it. Nationally, there are some 2,500 down-payment assistance programs giving buyers access to hundreds…To read more — login/sign up


Contract-Writing Boot Camp Pays Dividends

March 7, 2019
As Ebbie Smith progressed in her sales career, she often wondered why no one ever taught her to write contracts. After all, contract writing is an area where agents often feel overmatched. It’s a task that requires agents to briefly play lawyer, a daunting chore for folks more accustomed to generating leads, marketing properties, and…To read more — login/sign up


Amid Pressure on Commissions, Here’s How to Defend Yours

February 21, 2019
When Michael Lee started selling real estate in 1977, Realtors insisted on — and got — commissions of 6 percent or 7 percent. Four decades later, the real estate industry has changed. "Trust me — this is not going away," says Lee, author and training manager at Realty ONE Group BMC Associates. That doesn’t mean…To read more — login/sign up


Agent-Owned Company Offers Unique Benefits

February 7, 2019
When Thomas Heimann thought about how to structure his startup real estate company, he was inspired by the partnership model favored by law firms and consulting companies. In 2016, Heimann launched Realty Partners, a company that’s marketing itself to agents not only as a brokerage owned by agents but one where agents retain most of…To read more — login/sign up


“Frozen” Housing Market Creates Challenges for Brokers

January 24, 2019
First, fire all your low-producing agents. That’s the advice from Victor Lund, head of WAV Group Consulting. The U.S. housing market ground to a halt in October, Lund says. For many of the brokers he works with, October was the worst month of 2018 in terms of gross commission income. Lund calls it a "frozen"…To read more — login/sign up


Falling Commissions and Slowing Sales Volumes are Among Top Challenges for New Year

January 10, 2019
In 2019, real estate brokers will navigate a confusing cross-current of economic and industry trends, some providing welcome tailwinds, others creating challenging headwinds. On the bright side, the economy and job market are booming, stocks remain near record levels, and the housing market has experienced a robust recovery since the crash. Brokers are also leaning…To read more — login/sign up


The Year in Brokerage Management

December 27, 2018
Every other week we post the summary of an article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment to new business models to avoiding lawsuits. To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative…To read more — login/sign up


Growing Broker Offers Twist on 100 Percent Model

December 13, 2018
December 13, 2018 — At Gallery Residential Brokerage in New Jersey, agents keep all of their commissions. But unlike 100 percent companies that compete solely on price, Gallery Residential takes a different approach. While 100 percent companies in other parts of the country charge transaction fees of as little as $79, Gallery Residential Brokerage collects…To read more — login/sign up


Broker Diversifies with Property Management

November 29, 2018
November 29, 2018 — T.C. Lewis & Co. Real Estate increased revenue by more than 3,000 percent in three years, a blistering pace that landed the brokerage at No. 128 on the Inc. 500 list of the nation’s fastest-growing private companies. Owner Cory Lewis credits the growth to his company’s focus on property management. Lewis…To read more — login/sign up