Web Extras

Each month broker/owners turn to Real Estate Broker’s Insider for practical news reports, how-to information, and hundreds of real-world examples of how agencies are growing and prospering.

We often have valuable background material, additional information, or related resources that we just can’t fit in the newsletter. The links below will take you to the full documents, articles, videos, websites, marketing materials, and more.


June 2017

With inventories tight, try door knocking  — If your buyer is eager to buy but faces a lack of inventory, get aggressive about ferreting out homes that aren’t on the market. See more tips from sales coach, Tom Ferry. ...

ALTA warns consumers of scams  — Home buyers are being targeted by wire fraud schemes aiming to poach funds for real estate closings. The Federal Trade Commission provides the publication, Start with Security: A Guide for Business to help business owners protect themselves. ...

National home prices hit another record  — See a comparison of hot and cold markets in the U.S. ...

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May 2017

British discounter plans ambitious expansion into U.S. market  — Purplebricks Group, a company that has ruffled feathers in Britain’s real estate market, says it aims to spend $60 million to expand in the United States. Watch some of Purplebricks’ cheeky adverts. ...

Underwater homes mostly disappear  — Did your state gain or lose? See an interactive map of the large metro areas with the most and fewest underwater homeowners....

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December 2016

Hard-nosed approach? Discount brokers tout savings by cutting out buyer agents  — Amid a renewed focus on discounted commissions, a new breed of brokers is offering a sharp-elbowed way for sellers to save money. The strategy: Cut buyers’ agents — and their 3 percent commissions — out of deals. Watch a marketing video from 3in3 Realty that explains this idea. ...

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November 2016

Leader of fast-growing team uses old, new strategies to drive expansion  — Bob Lucido of Keller Williams Integrity was skeptical of predictive analytics until he decided to give it a try. He phoned owners pinpointed by analytics, and was surprised to learn that many were in fact considering a move. For more on how brokers are using this technology, read the archive article, Real estate industry turns to predictive analytics to refine marketing efforts....

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October 2016

Century 21 dominates J.D. Power survey yet again  — J.D. Power graded five national brokerage brands on a 1,000-point scale that considers such factors as the service provided by the agent, the quality of the agent’s office, and the ease of the closing process. See the full rankings....

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September 2016

In new wave of consolidation, merger activity heats up  — The summer buying season was an active one, as consumers snapped up homes. Brokers did some shopping of their own, as evidenced by several announcements in July of large mergers. Read an archive article on Merle Whitehead’s tips for successfully negotiating mergers. ...

Broker experiments with Internet lead routing, navigates “difficult dance” — Brokers around the country have struggled to make sense of Internet leads. At Long Realty in Arizona, broker Rosey Koberlein created an “iTeam” — for “Internet team” — of agents whose sole focus is to work Internet leads. Learn about the iTeam here....

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