Web Extras

Each month broker/owners turn to Real Estate Broker’s Insider for practical news reports, how-to information, and hundreds of real-world examples of how agencies are growing and prospering.

We often have valuable background material, additional information, or related resources that we just can’t fit in the newsletter. The links below will take you to the full documents, articles, videos, websites, marketing materials, and more.


December 2016

Hard-nosed approach? Discount brokers tout savings by cutting out buyer agents  — Amid a renewed focus on discounted commissions, a new breed of brokers is offering a sharp-elbowed way for sellers to save money. The strategy: Cut buyers’ agents — and their 3 percent commissions — out of deals. Watch a marketing video from 3in3 Realty that explains this idea. ...

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November 2016

Leader of fast-growing team uses old, new strategies to drive expansion  — Bob Lucido of Keller Williams Integrity was skeptical of predictive analytics until he decided to give it a try. He phoned owners pinpointed by analytics, and was surprised to learn that many were in fact considering a move. For more on how brokers are using this technology, read the archive article, Real estate industry turns to predictive analytics to refine marketing efforts....

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October 2016

Century 21 dominates J.D. Power survey yet again  — J.D. Power graded five national brokerage brands on a 1,000-point scale that considers such factors as the service provided by the agent, the quality of the agent’s office, and the ease of the closing process. See the full rankings....

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September 2016

In new wave of consolidation, merger activity heats up  — The summer buying season was an active one, as consumers snapped up homes. Brokers did some shopping of their own, as evidenced by several announcements in July of large mergers. Read an archive article on Merle Whitehead’s tips for successfully negotiating mergers. ...

Broker experiments with Internet lead routing, navigates “difficult dance” — Brokers around the country have struggled to make sense of Internet leads. At Long Realty in Arizona, broker Rosey Koberlein created an “iTeam” — for “Internet team” — of agents whose sole focus is to work Internet leads. Learn about the iTeam here....

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July 2016

Changing of the guard at your company? Start early, this broker says  — Call it the curse of succession planning: No matter how precisely the parties lay out their plans, it’s not an easy process. Read an archive article about family succession planning here. ...

Gulf continues to widen between most expensive, cheapest housing markets  — In a trend that threatens geographic mobility, home prices in some fast-appreciating markets are way out of reach for denizens of flyover country. See a chart showing prices in fast- and slow-appreciating metro areas over the past 20 years. ...

Texas cities lead in population growth  — Texas cities small and large were among the fastest-growing in the nation from 2014 to 2015, according to estimates by the U.S. Census Bureau. Click here for a map of the nation’s boomtowns and ghost towns....

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June 2016

Realtor association revenue, executive pay on the rise  — The nation’s 60 largest Realtor organizations pulled in more than half a billion dollars in revenue in 2014, and they paid their CEOs more than $20 million. That’s according to Real Estate Broker’s Insider’s analysis of tax returns filed by national, state, and regional associations. See the interactive charts below: • Realtor association CEOs: How much did they make? • Realtor associations: How much did they make? ...

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