Web Extras

Each month broker/owners turn to Real Estate Broker’s Insider for practical news reports, how-to information, and hundreds of real-world examples of how agencies are growing and prospering.

We often have valuable background material, additional information, or related resources that we just can’t fit in the newsletter. The links below will take you to the full documents, articles, videos, websites, marketing materials, and more.


May 2013

To boost chances of recruiting success, create transition plan  — As you ramp up recruiting for an improving market, don’t forget the importance of a formal “transition plan” to help smooth the new recruit’s move, says real estate coach Carla Cross in the May issue of Real Estate Broker’s Insider. Cross shares a copy of her transition checklist with readers....

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April 2013

Cold calling is frustrating work, but it pays off for some agents  — Dale Lampertz shares details of a recent Baylor University study including the cold-calling script used by agents. ...

Broker’s Twitter-like app lets agents market properties to each other  — The April issue of Real Estate Broker’s Insider discusses a new app developed by @properties cofounder Thaddeus Wong. Wong was also featured in a Broker-to-Broker profile. ...

Atlanta broker targets veterans  — We covered the program at Better Homes and Gardens Real Estate Metro Brokers in the April issue and the program at RE/MAX Real Estate Concepts in September. Read the September article Looking for disciplined, driven agents? Try hiring former soldiers. ...

London is world’s richest luxury market  — Read the report Luxury Defined: An Insight into the Luxury Residential Property Market....

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March 2013

Century 21’s Super Bowl ads get tepid reviews, but attention is the point  — The March issue of Real Estate Broker’s Insider focused on C21s goals for its super bowl ads. See the ads below. ...

German brokerage brings European style to U.S. offices  — Brick and mortar offices are essential for Engel & Volkers. The sleek design and “welcoming vibe” make them real stand outs....

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February 2013

Honesty and caring are key to sales success, brokers say  — Before they racked up $1 billion in home sales in 10 years, Joseph and JoAnn Callaway were broke and inexperienced agents who didn’t seem destined for success in real estate. Then the couple stumbled upon their philosophy of “Clients First,” and they saw their fortunes turn. The couple, retell the story in their new book, Clients First: The Two-Word Miracle. The February issue of Real Estate Broker’s Insider provides highlights of their most important lessons. You’ll find additional insights in this sample chapter....

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January 2013

FSBO sales remain low, even with stronger market, NAR study finds  — The 2012 National Association of Realtors Profile of Home Buyers and Sellers has been released. For additional highlights, not covered in Real Estate Broker’s Insider, you may download the summary report....

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