This authoritative book will improve your sales results by showing you how to employ a complete and professional sales and marketing strategy. You’ll develop the tools you need to list the right properties at the right price and to attract prospects that are ready, willing, and able to buy.
There are many marketing books but few that explain marketing principals from a real estate agent’s perspective. Here you will find:
- Comprehensive coverage of marketing strategies that draw the right clients to you, from the theories of product, promotion, price, and place to practical advice on how to segment the market and implement a marketing plan.
- Complete coverage of the selling skills you need to close the sale, including time management, ethics, professionalism, and closing techniques.
- Current coverage of internet marketing tactics to help improve sales, featuring personal web sites, social media, and email.
- Tools to ensure learning. Multiple choice questions in every chapter test your knowledge, with answers and rationals provided so that you can check your work, while open-ended exercises allow you to apply what you’ve learned to real-world scenarios.
Developed, tested and refined in an academic setting, this book brings the classroom to you.