In The Big Book of Real Estate Ads authors William and Bradley Pivar provide 1001 high-quality, readily adaptable ads that you can use to maximize the effectiveness of your own classified or online advertising.
The book begins with an introduction to writing ads. This includes important do’s and don’ts and a Fair Housing Advertising Word and Phrase List to assist you in complying with state and federal fair housing laws.
The introduction is followed by sample ads in 36 categories, including fixer-upper, holiday, luxury, small, open house, and more. In addition to these 1001 sample ads, the final section called the Ad Generator, lists over 300 types of homes, home features, and amenities with descriptive language which you can use to create your own ads.
For example, under the heading “air-conditioning,” you’ll find alternate descriptive phrases such as “climate-controlled living” and “central air for those sultry days ahead.” You’ll also find suggested headlines, such as “Beat the Heat,” and “A Hot Deal — A Cool House,” and many more.
Complementing the sample ads and Ad Generator is a CD-ROM, which includes the full text of all 1001 ads shown in the book. You’ll use the sample ads, Ad Generator, and CD-ROM to create successful ads for traditional print media and online.