Part 1: Nimble Brokers Adapt, Try New Approaches

November 7, 2019
In a fast-changing industry, brokers who don’t adapt disappear. Real Estate Broker’s Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the change. They are launching their own ibuyer platforms, ditching Realtor.com leads, aggressively wooing teams, and more. In one example, Century 21 New Millennium wooed and landed the…To read more — login/sign up

 

Identifying the Traits of Top Agents

May 30, 2019
For brokers hiring salespeople, figuring out who’s going to be a productive agent is a constant challenge. Hiring is a blend of art and science that vexes even the savviest recruiters. Jess Biller, president of Paramount Consulting Group, has gained industry-wide attention recently for an intriguing bit of research that he conducted into the personalities…To read more — login/sign up

 

Broker Pays Veteran Agents to Act as Mentors to Rookies

April 18, 2019
Like many brokers, Exit Realty franchisee Victor DeFrisco grew frustrated by the high turnover rate for new agents at his company. Even with company-offered training and mentoring, his 120-agent brokerage in Lake Worth, FL, saw new agents washing out of the business at a frustratingly high rate. To address that common problem, DeFrisco decided to…To read more — login/sign up

 

Raise Production Standards for Agents

April 4, 2019
As a sales manager at Long & Foster, Weichert Realtors, and Coldwell Banker, Dean Cottrill learned the value of imposing minimum standards on agents. Cottrill, now president of brokerage consulting at T3 Sixty, says savvy brokers aren’t afraid to set performance standards for agents. The benefits are obvious: Running a team of only productive agents…To read more — login/sign up

 

The Year in Brokerage Management

December 27, 2018
Every other week we post the summary of an article from Real Estate Broker’s Insider. Over the course of the year we’ve covered everything from agent recruitment to new business models to avoiding lawsuits. To wrap up the year, we’re highlighting five of our favorite posts. Timely and informative, they showcase some of the most creative…To read more — login/sign up

 

Growing Broker Offers Twist on 100 Percent Model

December 13, 2018
December 13, 2018 — At Gallery Residential Brokerage in New Jersey, agents keep all of their commissions. But unlike 100 percent companies that compete solely on price, Gallery Residential takes a different approach. While 100 percent companies in other parts of the country charge transaction fees of as little as $79, Gallery Residential Brokerage collects…To read more — login/sign up

 

Startup Broker Offers Buy-Back Guarantees

September 20, 2018
REX Real Estate, a discounter that bills itself as "the digital alternative to the residential real estate agent," is making a splash in some of the nation’s hottest housing markets. In one marketing move, REX this summer began offering home-buyer guarantees. The company promises to buy back houses if the new owners are unsatisfied. "The…To read more — login/sign up

 

Recruiting Raid Leads to Long and Costly Legal Battle

July 5, 2018
It was the sort of recruiting raid that’s routine in the real estate industry: In March 2015, 11 agents and a manager from Douglas Elliman’s office in Armonk, NY, abruptly resigned. The agents defected to the William Raveis Real Estate office across the street. What happened next, however, was anything but ordinary. Douglas Elliman sued…To read more — login/sign up

 

Engaging and Motivating Agents

April 26, 2018
With 40 offices and 1,200 agents, John Collopy knows a thing or two about attracting and retaining an excellent team. As he tells readers in the April issue of Real Estate Broker’s Insider, one of the things that he insists on is that all agents, or sales executives as they are called, have a "concise and…To read more — login/sign up

 

Cash Bonuses Gain Popularity

November 2, 2017
As the housing market bounces back and competition for agents intensifies, brokers increasingly are paying signing bonuses to lure agents away from rivals. Brokers from various corners of the country report that recruiting bonuses range from as little as $6,000 to as much as $100,000. Compass and Coldwell Banker often are cited as aggressive payers…To read more — login/sign up