Startup Brokerage Markets Fee-For-Service Model

August 22, 2019
Attorney and entrepreneur Michael Talkow believes traditional listing agents charge too much for their services. His startup, Listingly, promises to list properties on the multiple listing service for a fee of just $9 a month. That price includes a for-sale sign and Realtor forms and contracts, not to mention exposure on Zillow, Trulia,, and…To read more — login/sign up


New Discount Brokerage Model Offers Guarantee Against Low Appraisals, Surprise Repairs

June 27, 2019
When entrepreneur Luke Johnson put his home on the market a few years ago, buyer interest was strong. Within a couple of hours, Johnson had four offers in hand, all from creditworthy buyers. Then came a nasty surprise: The appraiser valued the house at $35,000 less than the offer Johnson had accepted. The property was…To read more — login/sign up


Startup Broker Offers Buy-Back Guarantees

September 20, 2018
REX Real Estate, a discounter that bills itself as "the digital alternative to the residential real estate agent," is making a splash in some of the nation’s hottest housing markets. In one marketing move, REX this summer began offering home-buyer guarantees. The company promises to buy back houses if the new owners are unsatisfied. "The…To read more — login/sign up


Commissions Will Remain Under Intense Pressure, Industry Disruptors Say

August 10, 2017
Real estate commissions mostly have defied the predictions of the doomsayers who anticipate brokerage fees will plummet. But the onslaught continues, as another wave of disruptive brokers takes aim at traditional commissions. Exhibit A: British discounter Purplebricks, which plans an ambitious expansion into the U.S. real estate market. While Purplebricks hasn’t disclosed how much it…To read more — login/sign up


Listing Discounts Come Roaring Back

July 27, 2017
With the housing market hot again, discount brokers are once more setting their sights on what they consider the hefty commissions charged by traditional brokers. Seattle-based brokerage Redfin has expanded an offering that charges sellers a commission of just 1 percent. And in Philadelphia, startup brokerage Houwzer promises to sell a house for a flat…To read more — login/sign up


British Discounter Plans Ambitious Expansion into U.S. Market

May 18, 2017
Purplebricks Group, a company that has ruffled feathers in Britain’s real estate market, says it aims to spend $60 million to expand in the United States. The company launched in the United Kingdom in 2014 and gained attention by charging a flat fee of about $1,000. Purplebricks later moved into Australia. Now it’s targeting an…To read more — login/sign up