Do Open Houses Sell Homes?

July 12, 2019
The conventional wisdom in real estate holds that an open house is a nearly useless marketing tool, at least when it comes to moving the property that’s being shown. But a new report from Redfin might poke holes in that long-held assumption, or at least add some regional nuance. The Seattle-based brokerage analyzed nationwide transactions…

 

Commissions Inching Downward? Splits Growing Less Favorable? You’re Not Alone

April 12, 2018
Reflecting ongoing pressure on real estate fees, commissions continued to get squeezed in 2017. For example, Realogy Corp., the nation’s largest broker, says the average commission rate at its company-owned operations fell to 2.44 percent per transaction side for the year. That’s below the record low of 2.46 percent that Realogy reported for 2015 and…

 

Redfin and Others May be Less “Disruptive” Than Once Thought

October 5, 2017
Fresh off a successful debut on the stock market, Redfin founder Glenn Kelman took something of a victory lap at this summer’s Inman Connect conference in San Francisco. Redfin has opened offices nationally with a strategy of paying salaries to agents and charging sellers a fee of just 1 percent or 1.5 percent, depending on…

 

Listing Discounts Come Roaring Back

July 27, 2017
With the housing market hot again, discount brokers are once more setting their sights on what they consider the hefty commissions charged by traditional brokers. Seattle-based brokerage Redfin has expanded an offering that charges sellers a commission of just 1 percent. And in Philadelphia, startup brokerage Houwzer promises to sell a house for a flat…