Part 2: Broker Ditches Realtor.com

November 21, 2019
Real Estate Broker's Insider has been focusing its coverage on broker/owners who are trying new approaches to stay ahead of the fast-changing industry. In Tinton Falls, NJ, RE/MAX Select has given up Realtor.com leads. For years, RE/MAX Select was one of the most active buyers of leads from Realtor.com However, President Rob Lyszczarz says the 17-year…To read more — login/sign up

 

As VA Streamlines Loans, Mortgage Program Becomes More Attractive

August 8, 2019
Some agents would rather go to boot camp than work with a buyer or seller using a VA loan. But proponents of the program say loans backed by the U.S. Veterans Administration are becoming far more user-friendly for buyers, sellers, and agents. That helps explain why VA loans make up a growing share of the…To read more — login/sign up

 

Do Open Houses Sell Homes?

July 12, 2019
The conventional wisdom in real estate holds that an open house is a nearly useless marketing tool, at least when it comes to moving the property that’s being shown. But a new report from Redfin might poke holes in that long-held assumption, or at least add some regional nuance. The Seattle-based brokerage analyzed nationwide transactions…To read more — login/sign up

 

Lawsuits Illustrate New Legal Risks from Marketing by Text Message

June 13, 2019
Realogy Corp. and two brokerages in Florida are defending themselves against potentially costly allegations that, in the course of marketing homes, their agents sent text messages in a manner that broke federal law. The Telephone Consumer Protection Act (TCPA) prohibits sending text messages using auto dialers without first getting consumer consent and giving the consumer…To read more — login/sign up

 

Amid Pressure on Commissions, Here’s How to Defend Yours

February 21, 2019
When Michael Lee started selling real estate in 1977, Realtors insisted on — and got — commissions of 6 percent or 7 percent. Four decades later, the real estate industry has changed. "Trust me — this is not going away," says Lee, author and training manager at Realty ONE Group BMC Associates. That doesn’t mean…To read more — login/sign up

 

Startup Broker Offers Buy-Back Guarantees

September 20, 2018
REX Real Estate, a discounter that bills itself as "the digital alternative to the residential real estate agent," is making a splash in some of the nation’s hottest housing markets. In one marketing move, REX this summer began offering home-buyer guarantees. The company promises to buy back houses if the new owners are unsatisfied. "The…To read more — login/sign up

 

Tech-savvy Brokerage Embraces Big Data

May 24, 2018
"We empower our clients with more data, more information, things they can’t find anywhere else," says David Walker co-founder of TripleMint. Since launching in 2013, the tech-driven brokerage has raised millions in venture capital and posted impressive growth. The 60-agent brokerage raised $7 million from investors. Much of that TripleMint has spent on a proprietary…To read more — login/sign up

 

Homeowners Stay in Their Houses Longer, Chilling Housing Market: DIY Inventory Can Help

February 1, 2018
Before the housing crash of 2008, Americans were a mobile bunch, bordering on rootless. Realtors could count on homeowners to sell every five to seven years, a quick holding period that created both plentiful inventories and regular transactions. Since the Great Recession, however, Americans have planted increasingly deep roots. The typical American who sold a…To read more — login/sign up

 

Tips for Converting Online Prospects

November 16, 2017
If you’re paying for online leads but not following up on them promptly, professionally, and persuasively, you’re wasting your precious marketing budget. "You’re just taking five-dollar bills and throwing them on the ground," says Rachel Adams, an agent at Keller Williams Realty in Folsom, CA. How can you avoid squandering the money you devote to…To read more — login/sign up